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New Player Enters Thai Spicy Soup Battle.
Byline: Sukanya Jitpleecheep
Oct. 1--Thai Preserved Food Factory Co, the producer of Wai Wai instant noodles, is joining the contest to see which firm can make the best creamy tom yam kung flavour, which has already boosted sales by the firm's competitors.
Saha Pathanapibul Plc began the trend with the introduction of the tangy shrimp soup under the Mama brand in August. Another company, 4-People Foods, the distributor of the 4-Me brand, followed suit. Both brands reported a good consumer response.
Thai Preserved Food Factory Co's alternative is being launched officially today in both creamy and clear forms.
A wholesaler in the Thon ...
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Source: HighBeam Research, New Player Enters Thai Spicy Soup Battle.