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DIGITAL MASTERS; Inside story: How South Korea's Samsung rose from also-ran to leader of the worldwide race to digitize your life.(Cover Story)
Byline: Rana Foroohar and B. J. Lee
Lee Jong Jin, 51, is no couch potato. But lounging in his apartment overlooking the mountains of Seoul, the international trader has little reason to leave his sofa. As he watches an interactive game show, he uses the remote to send in answers. In a corner of the 50-inch plasma screen, he can link to his online bank, or control his air conditioner. Lee is one of thousands of Koreans involved in trials of Samsung Electronics' Home Network, which allows digital products to talk to each other. If Samsung has its way, millions around the world will be running their homes--from the comfort of their couch--within a few years.
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