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Asian Telecommunications Firm Says Revenue to Rise by 10 Percent.
Byline: Mongkol Jullayothin
Nov. 4--Asia Wireless Communication Co, the marketer of the Personal Cordless Telephone (PCT) service, is projecting revenue of 3.3 billion baht next year, about 10 percent more than this year, by increasing its earnings per line rather than its customer base.
The company says it will reduce campaigns aimed at signing up new customers and focus more on non-voice services and big-spending clients.
Saharat Kanongsilp, AWC's vice-president of marketing, said major mobile-phone services were adopting a similar strategy. The PCT service, an alternative to conventional cellular services, had been affected to some extent by ...
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