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Red Bull Beverage Company Targets Rural Thai Market with New Drink.
Byline: Sukanya Jitpleecheep
Nov. 1--Red Bull Beverage Co has introduced Loog Tung, a sister brand of its Krating Daeng energy drink, aiming to capture the rural mass market.
The new product will allow the company to cover all segments of the energy drink market, complementing Red Bull Extra, aimed at young people, and the original Krating Daeng (Red Bull in Thai), which is popular among blue-collar consumers.
Loog Tung (sons of the field) targets consumers with monthly income of less than 8,000 baht. It will retail for seven baht per 150ml bottle with caffeine content unchanged at 50ml.
The company plans to spend about 100 million ...
- Red Bull Beverage Company Targets Rural Thai Market with New Drink.
- Newspaper article from: Knight Ridder/Tribune Business News November 1, 2002 700+ words
...News Nov. 1--Red Bull Beverage Co has introduced Loog Tung, a sister brand...and February. Red Bull Beverage will promote Loog Tung with three sets...Sathirasrindh said Loog Tung did not compete...Krating Daeng or Red Bull Extra as its ...
- Coca-Cola Moves into Thai Energy-Drink Segment.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) November 13, 2002 700+ words
...of Tawandang German Brewery, each of whom has an equal stake in the company. Red Bull Beverage Co, the producer of Krating Daeng (Red Bull) also launched Loog Tung recently, aimed at capturing the lower-end market. It is priced at seven...
- Energy drinks market in Thailand to grow 17%-20% this year.
- Magazine article from: Nutraceuticals International January 1, 2003 700+ words
...Sathit Sathirasrindh, marketing manager of Red Bull Beverage, distributor of the Krating Daeng and Loog Tung brands. At present, the Thai energy drinks...Ajinomoto. Amid the increased competition, Red Bull will spend 150 million baht to support Thai...
- Thai Energy Drink Uses Stars to Push Product.
- Newspaper article from: Knight Ridder/Tribune Business News November 15, 2002 700+ words
...introduction of two new brands -- Carabao Dang and Loog Tung -- and stepped-up marketing by other players...message for hard-core energy drink consumers. Loog Tung, part of the Krating Daeng (Red Bull) family, is also aimed at low-end earners...
- Thai Energy-Drink Market Looks Lively.
- Newspaper article from: Knight Ridder/Tribune Business News December 7, 2002 700+ words
...Sathirasrindh, marketing manager of Red Bull Beverage Co, the distributor of the Krating Daeng and Loog Tung brands. Currently, the industry...Amid the increased competition, Red Bull will spend 150 million baht to support...
- Bangkok Post, Thailand, Business Briefs Column.
- Newspaper article from: Knight Ridder/Tribune Business News March 24, 2003 700+ words
...Thai-made products. RED BULL CONCERTS: Red Bull Beverage Co is investing...concerts to promote its Loog Tung caffeine drink. Marketing...baht in sales, with Red Bull's Krating Daeng currently...The company expects Loog Tung to double its market...
- RED BULL: Red bull spreads its wings.(Red Bull Company Ltd.)
- Magazine article from: Marketing Week June 1, 2006 700+ words
...dominance with a single product, but now Red Bull is widening its focus with the UK launch...performed sluggishly so far this year, Red Bull - the market leader by value in the...domination of its international markets, Red Bull UK chief Harry Drnec would once have waxed...
- Red Bull GmbH
- Reference information from: International Directory of Company Histories Ingram, Frederick C. January 1, 2004 700+ words
Red Bull GmbH Brunn 115 A-5330 Fuschl am See Austria...Private Company Incorporated: 1984 as Red Bull GmbH Employees: 1500 Sales: EUR 1.15...NAIC: 312111 Soft Drink Manufacturing Red Bull GmbH produces the world's leading energy...
Source: HighBeam Research, Red Bull Beverage Company Targets Rural Thai Market with New Drink.