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Thai Food Brands Need Marketing `Shepherds' to Tend Names, Expert Says.
Byline: Nondhanada Intarakomalyasut
Dec. 5--Apart from Red Bull and Patpong, distinctive local brands are notable by their absence from the world stage, and it will take strong leadership to change that fact, according to an advertising and branding guru.
"The country needs a few more shepherds to lead Thai brands to become powerful global brands," said Ian Batey, chairman and founder of Singapore-based Batey Asia, during a visit to Bangkok yesterday.
According to Mr Batey, brands from Thailand's textile, agricultural and fashion industries have the potential to follow in the footsteps of the Red Bull energy drink. Among them are Singha Beer, ...
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Source: HighBeam Research, Thai Food Brands Need Marketing `Shepherds' to Tend Names, Expert...