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Taiwanese Food, Beverage Firm Eyes Thai Ready-to-Drink Tea Market.

Bangkok Post (Bangkok, Thailand)

| December 04, 2002 | COPYRIGHT 2002 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Natalie Suwanprakorn

Dec. 4--Uni-President Enterprises Corporation (Upec), the Taiwanese food and beverage firm, has set its sights on becoming a major player in Thailand's fast-growing ready to drink tea market, with the launch of a new natural green-tea brand, Cha Li Won.

Currently estimated to be worth 543 million baht, the ready-to-drink tea market in Thailand had grown at a staggering rate of 74 percent in the last 12 months and would probably reach one billion baht by the end of 2003, said Tezen Yang, Upec's beverage business group director.

With that kind of growth, Mr Yang said that Upec expected Cha Li Won to generate sales of ...

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