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Thailand Advertising Agency's Billings Seen Surging by 30 Percent.

Bangkok Post (Bangkok, Thailand)

| December 04, 2002 | COPYRIGHT 2002 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Dec. 4--Advertising agency Chuo Senko (Thailand) expects its billings next year to soar by 30 percent to 1.3 billion baht after its operations in Vietnam and Malaysia start to bear fruit.

To achieve the growth target, a new pitching unit had been set up to focus only on seeking new contracts, said Vichien Linchongsubongkoch, senior executive vice-president and chief operating officer of the company.

As well, the agency has developed new tools and is offering value-added packages to better support the businesses of its clients.

"We are confident of our projection, as 20 percent of our clients are in sectors with growth potential, which are likely ...

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