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Thailand Privilege Card freezes investments, changes Elite Card marketing.
Oct. 5--Faced with strong criticism over a missed sales target and on 147 million baht in unpaid advertising bills, Thailand Privilege Card Co (TPC) will revamp its strategy by putting its investment plan on hold and rebranding its products.
According to Chokesiri Rodboonpa, managing director of TPC, the operator of the one-million-baht Elite Card lifetime memberships, new packages priced at 1-3 million baht would be offered.
The move is aimed at creating more alternatives for target groups instead of sticking to only one type of package.
He admitted the slow sales were due to doubts among sales agents about the products available and conditions ...
- Thailand Privilege Card freezes investments, changes Elite Card marketing.
- Newspaper article from: Knight Ridder/Tribune Business News October 5, 2004 700+ words
...advertising bills, Thailand Privilege Card Co (TPC) will revamp its...of the one-million-baht Elite Card lifetime memberships, new...conditions attached to the Elite Card. The company will focus more...commercial slots for the Thailand Elite card on CNN, as well as ...
- Thailand's Elite Card firm backpedals on land.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) July 20, 2004 700+ words
...expand membership in the Elite Card campaign, Thailand Privilege Card (TPC) is proposing that...of TPC, the operator of Elite Card, said the company was now...include more privileges. The Elite Card has got off to a rocky start...
- Thailand's Elite Card Draws 100 Members.
- Newspaper article from: Knight Ridder/Tribune Business News November 15, 2003 700+ words
...celebrities have signed up for a Thailand Elite Card. On Wednesday, Prime Minister...Shinawatra will officially launch the privilege card campaign at Government House and...Card Co, the operator of Thailand Elite Card and a subsidiary of the Tourism...
- Elite Card fee could rise to B1.5 million.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) July 9, 2007 700+ words
...Theparat Jul. 9--Thailand Privilege Card Co, the operator of the Elite Card programme, is considering...24 times per year. The Elite Card programme was launched by...cardholders by 2008. But the Elite Card programme has been a spectacular...
- Elite Card due for another overhaul.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) April 12, 2007 700+ words
...the troubled Thailand Elite Card programme has submitted...next few years. Thailand Privilege Card (TPC), the operator of the Elite Card programme, hopes to implement...and Sports Ministry. The Elite Card programme originally aimed...
- Thailand's Elite Card Operator Seeks to Diversify Business Operations.
- Newspaper article from: Knight Ridder/Tribune Business News January 6, 2004 700+ words
...News Jan. 6--Thailand Privilege Card Co, the company operating the Elite Card venture, is seeking sideline...managing director of Thailand Privilege Card, said the company was...be opened to serve only Elite Card members and their guests...
- Final verdict on future of Elite Card expected in late June.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) May 31, 2007 700+ words
...Senior cabinet officials will decide later in June how to salvage the troubled Thailand Privilege Card Co (TPC), which operates the Elite Card programme. Tourism and Sports Minister Suvit Yodmani has proposed two options to keep TPC competitive...
- Adding Land Ownership May Rescue Weak Elite Card Sales in Thailand.
- Newspaper article from: Knight Ridder/Tribune Business News June 17, 2004 700+ words
...Membership in Thailand's Elite Card programme, which is...the number of Thailand Elite Card members could jump to...sales agent of Thailand Privilege Card (TPC), the operator of the Thailand Elite Card programme. She said...