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Coca-Cola in Thailand adds coffee product.
Oct. 5--Coca-Cola (Thailand) Ltd has introduced a new canned coffee under the brand name Zu, as part of an attempt to broaden its product offerings at a time when the popularity of carbonated beverages is declining.
The company said Zu differed from other ready-to-drink coffee brands as it contained ginseng.
Marketing manager Chuenhathai Vuntanadit said Zu's target group was hard-working males aged between 25 and 35 years old. The ...
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Source: HighBeam Research, Coca-Cola in Thailand adds coffee product.