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EXECUTIVE BRIEFING.(MANAGING FOR SUCCESS)

Investor's Business Daily

| October 04, 2004 | COPYRIGHT 2004 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BUSINESS ETHICS

Firm's Reputation

Important To Execs

Corporate reputation is a major factor for job seekers at the top of the pay scale, says a survey conducted by executive job search service TheLadders.com. 83% of the survey's 1,020 respondents say a company's record of business ethics is "very important" when deciding to accept a job offer.

Only 2% of executives responding to the survey say the company's record of business ethics is altogether "unimportant," and 15% say it is "important, but not a deal breaker."

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