AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
NIKE INC. Beaverton, Oregon; Supplier Of Athletic Gear Hits The Fast Track With New Products.(THE NEW AMERICA)
Byline: STEVE WATKINS
This was the Summer of Speed for Nike Inc.
You couldn't watch the Olympics, Tour de France, tennis' U.S. Open or most any other major sporting event without seeing Nike's commercials on the tube or its logo plastered on athletes' apparel.
All were part of the company's biggest brand initiative ever. Athletes such as Lance Armstrong and Serena Williams touted the benefits of speed in sports as Nike pushed its apparel and shoe lines such as the Zoom Miler and the Monster Fly.
"Instead of focusing on one international competition, we wove the common theme of speed through major sporting events in five continents," Mark Parker, Nike brand president, said in a conference call.
The result was an upward sales swoosh for the world's largest maker of athletic footwear and apparel. There's more to come, company officials boast.
"I've never seen so much great product coming down the pipeline," Parker said.
- Nike ends fiscal year with muscle.
- Newspaper article from: Knight Ridder/Tribune Business News June 25, 2004 700+ words
...results," said Mitch Kummetz, a senior analyst with...does not own shares in Nike. He noted the company...years, in part because Nike was slow to catch on...footwear business," Kummetz said. For the year, Nike reported a profit of...
- Nike plans to launch two skate shoes in September.(The Orange County Register)
- Newspaper article from: Knight Ridder/Tribune News Service Montgomery, Tiffany August 21, 2002 700+ words
...Costa Mesa-based Hurley label, which Nike recently bought. A Nike skateboard shoe line will be a bonus, said analyst Mitch Kummetz of Wedbush Morgan Securities. "All of a sudden, Nike's going to have a pretty nice offering...
- Nike plans to launch two skate shoes in September.
- Newspaper article from: The Orange County Register (Santa Ana, Calif.) (via Knight-Ridder/Tribune News Service) August 13, 2002 700+ words
...Costa Mesa-based Hurley label, which Nike recently bought. A Nike skateboard shoe line will be a bonus, said analyst Mitch Kummetz of Wedbush Morgan Securities. "All of a sudden, Nike's going to have a pretty nice offering...
- Nike Re-Enters Skateboard Shoe Market.
- Newspaper article from: The Orange County Register (Santa Ana, California) (via Knight-Ridder/Tribune Business News) August 14, 2002 700+ words
...Costa Mesa-based Hurley label, which Nike recently bought. A Nike skateboard shoe line will be a bonus, said analyst Mitch Kummetz of Wedbush Morgan Securities. "All of a sudden, Nike's going to have a pretty nice offering...
- Nike's Buyout of Costa Mesa, Calif., Action-Sports Brand Generates Major Buzz.
- Newspaper article from: Knight Ridder/Tribune Business News February 23, 2002 700+ words
...remain the same. "What would Nike want with a $70 million company...billion by exposing it to all of Nike's current distribution...Edwards & Sons analyst Mitch Kummetz wrote Friday in a report to investors. "But in the interim, Nike could probably triple Hurley...
- NIKE BRAND PREZ SAYS HURLEY FOOTWEAR IN WORKS.(Brief Article)
- Magazine article from: Footwear News SCHAEFER, KAYLEEN July 15, 2002 700+ words
...in February 2002. "Neither Nike nor Hurley is ready to talk...next 90 days, given parent Nike's design and production muscle. "Nike has shown an ability to turn...quickly," he said. Mitch Kummetz, an analyst for Wedbush Morgan...
- NIKE-HURLEY DEAL SEEN AS COOL.(Nike Inc. acquires Hurley International)(Brief...
- Magazine article from: WWD Bowers, Katherine March 6, 2002 700+ words
...I don't think Nike would have been interested...observed Mitch Kummetz, an analyst with...Edwards & Sons. Kummetz said it would be...In that arena, Nike could provide significant...Clarke said. Nike several times has...lasting success. Kummetz said the strength...
- Nike, Costa Mesa, Calif., Surf, Skateboard Apparel Retailer Match Up Well.
- Newspaper article from: Knight Ridder/Tribune Business News March 11, 2003 700+ words
...Tribune Business News Mar. 11--Nike and Hurley International stunned...shoes take off. Thomas Clarke, Nike's president of new business...sports industry analyst Mitch Kummetz. Bob Hurley had wanted to expand...consumers, he said. The deal with Nike has allowed Hurley International...