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BUSINESS BRIEFS.(TO THE POINT)

Investor's Business Daily

| October 01, 2004 | COPYRIGHT 2004 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BEVERAGES

Pepsi Q3 profit bubbles up 14%

The food and beverage giant's shares rose 1% to 48.65 after it reported Q3 earnings of 66 cents a share ex items, 8 cents over the year-ago period and a penny over views. Revenue rose 6% to $7.26 bil, helped by noncarbonated beverage sales rising 5% in the U.S. and snack sales going up 7% internationally. Pepsi expects to beat views of $2.31 for '04 with $2.35.

FOOD

General Mills goes whole grain

The No. 2 U.S. cereal maker will make all of its breakfast cereals with whole grains, adding Trix and Lucky Charms to the list of offerings made with the less refined grains. Cheerios, Wheaties, Total and Wheat Chex are already whole grain. The firm, which also sells Pillsbury biscuits and Green Giant vegetables, recently missed Q1 estimates because of higher commodity prices. Shares fell 0.5% to 44.90.

Produce firm slices profit outlook

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