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Hats off to Richard Desmond. At a time when the newspaper industry is plagued by plummeting circulations, Desmond has come up with an ingenious new way to generate revenue.
As you may or may not know, Desmond's Express Group is moving out of its Blackfriars HQ and into the old HSBC building by the Thames.
There, it will enjoy better facilities, a better view and, we hope, any old stationery HSBC has left behind. But the ingenious part of the whole operation is the fact that these new offices come complete with 0871 phone numbers.
Now 0871 numbers aren't quite as pricey as your standard premium-rate lines (you know, ...