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Diary: Agency teams feel the heat while pitching in Sainsbury's sweatbox.(Brief Article)
Talking of pitches, Diary wonders what Sainsbury's Bank was trying to ascertain about its agencies in last week's contest for its business.
It has certainly turned into a bit of a mystery among those involved.
Of course, the pitch process is designed to give clients a good idea of what an agency is like, but it seems unlikely that an advertiser needs to know information such as how effective the agencies' staffs' deodorant is, how they look with sweat dripping down their faces, or how many ad industry types you can fit into a phone box.
But what other explanation can there be for the size of the room that the supermarket chain's finance division chose for the pitch?
The company saw six agencies ...
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