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Diary: Paranoia holds sway over pitch after client shows no Muller love.(Brief Article)
There's love and there's Muller love. There's also trust and there's Muller trust, which, as far as agencies are concerned, extends about the same distance Grumpy the dwarf could chuck a tanker full of sour milk.
All's fair in love and pitches, of course, and the history of industry beauty contests is littered with tales of skulduggery. Such as the one about the agency that laid on luxury cabs to take new-business prospects from one pitch to the next.
Little did the potential clients know that the drivers were stool-pigeons who reported back on the conversations.
There's also the former new-business director who found himself unnoticed in a dark viewing theatre when a client team asked agency representatives to withdraw so their presentation could be discussed. Or so he claims.
Doubtless, Muller's managing director, Andrew Harrison, and his marketing team were aware of such tales when they turned up at HHCL/Red Cell ...
- Muller love.(chosen as Costcutter's supplier of the year)(Brief Article)
- Magazine article from: Grocer December 7, 2002 700+ words
Costcutter picked Muller as its supplier of the year at its 10th supplier of the year awards this week. Unilever Bestfoods came second, and McVitie's took third place.
- Dairy yogurts & desserts: EDLP has taken the edge off a sector that's in good...
- Magazine article from: Grocer December 14, 2002 700+ words
...strength is combined with continued advertising through the `Muller-love' campaign and the sponsorship of Blind Date. However, the...Muller moved away from the familiar `... and there's Muller love' theme in its first TV campaign for new Corner Squeezers...
- Muller bolsters loyalty through Valentine's blitz. (News).(Brief Article)
- Magazine article from: Precision Marketing January 31, 2003 700+ words
...strategy with a data capture drive building on last year's 'Muller Love' campaign. The Valentine's Day-focused activity will...GMTV. The campaign will encourage consumers to enter the Muller Love Valentine's Day competition via SMS, phone-ins to Capital...
- Muller plans sky high sales as its summer of love theme takes off.
- Magazine article from: Grocer May 19, 2001 700+ words
...strapline is: `There's mile high love ... and then there's Muller love.' Other executions sharing the theme of consumers' love...planned for the summer. The company has dubbed it `a summer of Muller love'. So far this year, the Muller Corners, Mullerice and...
- Big brand sound: in the wake of its groundbreaking and much acclaimed survey of...
- Magazine article from: Grocer June 1, 2002 700+ words
...extensions to our yogurt brands, the creation of a new sales base in the pro-biotic yogurt sector with Vitality, and our Muller Love umbrella TV campaign which is fulfilling our commitment to improve marketing support." Muller shares the top slot in dairy...
- ADVERTISING THIS WEEK ...
- Magazine article from: Grocer June 23, 2001 700+ words
...struggles with a chaotic family life in a Hedex campaign. The ads are due in women's magazines from June to September. 4 The second phase of Muller's 10m [pounds sterling] Muller Love campaign kicked off last week. It features Mullerice.
- A terminal case of love sickness. (counterpoint).(Muller sound-a-likes...
- Magazine article from: Grocer February 23, 2002 700+ words
...Valentine's Day and some even stopped long enough to enter a competition to win a Valentine's weekend to Paris aboard the Muller Love Train. Meanwhile, their lucky fellow travellers at Victoria station found themselves in a Bermuda triangle when they were...
- Dairy: the cream of dairy products have had a fattening year, largely thanks to...
- Magazine article from: Grocer December 15, 2001 700+ words
...The `pleasure-pain theory' adverts have been aimed at young women, while the various `There's Love and There's Muller Love' themes introduced this year target men and young mothers. The adverts focus on the indulgent nature of the Muller products...