AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Private View: Paul Briginshaw, the creative director at Miles Calcraft Briginshaw Duffy.
What a daily roller-coaster ride this game is, eh? You win a pitch, get a good ad through or win a gong and there's no better job in the world.
But lose a pitch, get work blown out, miss out in the awards and it can be grim. (Do people in banks on a black day say: 'Still, it beats working in an advertising agency'?) Apologies in advance to those whose Thursday is made any darker by what follows.
I should do the Christian thing and be nice about the Christian Aid ads.
Sadly, I've seen the image of a capitalist being supported by an African done before and done better. Gold Greenlees Trott did it for the same client to highlight the Third-World debt and it got into the D&AD Annual.
It showed a banker's top half over the emaciated legs of a starving African.
The headline read: 'The Third World isn't strong enough to support the banks.' Trade justice is an important issue; it deserves more original work.
God knows how much the BT ad cost. It borrows from The Fifth Element and Star Wars to show a city of the future. It illustrates the digital network economy with people whizzing about in highways above the buildings.
- HHCL creates King Pot Noodle ad.
- Magazine article from: Campaign Poole, Emma October 13, 2000 700+ words
...Bestfoods, said: "The new King Pot Noodle snacks are designed to satisfy the...out to differentiate the new King Pot Noodle snacks from the standard Pot Noodle." Both campaigns were written by Lee Tan and art directed by Jonathan Thake...
- 1 Pot Noodle press campaign.(contract)(Brief Article)
- Magazine article from: Creative Review May 1, 2004 700+ words
...strapline reads: "Go on, it's filthy abroad". The intimation, of course, is that a trip abroad is the perfect location for Pot Noodle eaters wishing to misbehave. The ad was created by Lee Tan and Jonathan Thake. Illustrator: Andy Ward.
- HHCL gives Pot Noodle risque 'top shelf' push.(Brief Article)
- Magazine article from: Campaign May 31, 2002 700+ words
...Creatively, it puts the Pot Noodle brand back where it belongs...the top shelf.' The Pot Noodle brand manager, Atif Sheik...the edgiest campaign for Pot Noodle yet. It unlocks a real...by Jonathan Thake and Lee Tan and was directed by Traktor...
- Pot Noodle unveils 'office bike' ad.(Brief Article)
- Magazine article from: Campaign September 10, 2004 700+ words
...The final shot is of a Pot Noodle, accompanied by an endline that reads: 'Pot Noodle. The bicycle of all snacks...by Jonathan Thake and Lee Tan through Blink Productions...reinforces the core idea of Pot Noodle being trashy and satisfying...
- Pot Noodle unveils new press ad.(Brief Article)
- Magazine article from: Campaign April 23, 2004 700+ words
...to Unilever Bestfoods' Pot Noodle brand. HHCL/Red Cell...the perfect place for Pot Noodle users to go and misbehave...HHCL creative team of Lee Tan and Jonathan Thake with...last month to support Pot Noodle's Mexican fajita flavour...
- HHCL/Red Cell gives Pot Noodle the horn in new campaign.(Brief Article)
- Magazine article from: Campaign March 4, 2005 700+ words
...all snacks' tagline for Pot Noodle in favour of a new campaign...asks: 'Have you got the Pot Noodle horn?' Two 40-second...pull out and blow the large Pot Noodle horns they have barely concealed...directed by Jonathan Thake and Lee Tan.
- Pot Noodle continues innuendo in new TV ad.(Brief Article)
- Magazine article from: Campaign March 5, 2004 700+ words
...reinforcing the blokeish appeal of its Pot Noodle brand with new advertising to launch...irreverent and whacky work that targets Pot Noodle firmly at twentysomething men...creative team of Jonathan Thake and Lee Tan produced the film, which was directed...
- Diary: Pick of the week - HHCL/Red Cell/Pot Noodle.(Brief Article)
- Magazine article from: Campaign March 18, 2005 700+ words
...to see that HHCL/Red Cell's latest Pot Noodle commercial remains high on smut content...good clean filth. 'Have you got the Pot Noodle horn?', the ad demands to know, and...and art directed by Jonathan Thake and Lee Tan.
- New advertising promos.(First Sight)(adidas-Salomon AG)(Ford Europe)(Pot Noodle)
- Magazine article from: Creative Review March 1, 2004 700+ words
...Plastic. [ILLUSTRATION OMITTED] 4 POT NOODLE COMMERCIAL "The Slag of all Snacks...metaphor for the pleasures of scoffing Pot Noodle remains. For the launch of Mexican...bit of MSG action. Creatives: Lee Tan and Jonathan Thake. Creative director...
- DIARY: Pick of the week.(HHCL & Partners' advertising campaign for Pot Noodle)
- Magazine article from: Campaign June 21, 2002 700+ words
Rebecca Beer likes HHCL & Partners' work for Pot Noodle: 'This campaign is great because it's not scared to own up to the...Campaign Screen - featuring the best new ads - goes to the creative team Lee Tan and Jonathan Phake.