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| October 01, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Bunderberg Rum - Leo Burnett Australia

Diageo is aiming to reinvent the Australian spirit Bunderberg Rum - affectionately known as Bundy. The new campaign, which stars a talking polar bear, intends to dispel the myth that Bundy is a drink for sheep shearers and bushrangers. 'Inflatable' sees the bear sabotage his and his mates' rubber dinghy, in order that they might get rescued by a passing boat crewed by bikini-clad lovelies. 'Valentine' finds him in a similarly ingenious mood, inviting his friends and their partners round to dinner and strategically placing a TV showing the football so that only the men can see it.

 
Client: Diageo 
Agency: Leo Burnett, Sydney 
Writer: Trent Christie 
Art director: Katie Manekshaw 
Director: Matt Palmer 
Production company: CIF Productions, Sydney 

'Have you, or someone you know, been involved in a celery-related accident?' an earnest lawyer asks in DDB Toronto's new ad for Mott's Clamato clam-and-tomato flavour cocktail. Despite some hammy celery-in-the-eye moments, the spot features a strong central performance from the lawyer - a character who is clearly uncomfortable in front of the camera. Titled 'Abrams & Ross', the ad, directed by David Hicks from the Partners Film Company, spoofs the ambulance-chasing ads of law firms eager to flex their litigious muscles in the famously claimant-friendly US courts.

 
Client: Mott's Canada 
Agency: DDB, Toronto 
Creative director: Paul Wallace 
Writer: Andrew Simons 
Production company: Partners Film Company, Toronto 
Director: David Hicks 

Among other things, it turns out 2004 is 'the year of rice': a celebration of the staple food that sustains more than half of the world's population. Shanghai-Berlin's three ...


    
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