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Bunderberg Rum - Leo Burnett Australia
Diageo is aiming to reinvent the Australian spirit Bunderberg Rum - affectionately known as Bundy. The new campaign, which stars a talking polar bear, intends to dispel the myth that Bundy is a drink for sheep shearers and bushrangers. 'Inflatable' sees the bear sabotage his and his mates' rubber dinghy, in order that they might get rescued by a passing boat crewed by bikini-clad lovelies. 'Valentine' finds him in a similarly ingenious mood, inviting his friends and their partners round to dinner and strategically placing a TV showing the football so that only the men can see it.
Client: Diageo Agency: Leo Burnett, Sydney Writer: Trent Christie Art director: Katie Manekshaw Director: Matt Palmer Production company: CIF Productions, Sydney
'Have you, or someone you know, been involved in a celery-related accident?' an earnest lawyer asks in DDB Toronto's new ad for Mott's Clamato clam-and-tomato flavour cocktail. Despite some hammy celery-in-the-eye moments, the spot features a strong central performance from the lawyer - a character who is clearly uncomfortable in front of the camera. Titled 'Abrams & Ross', the ad, directed by David Hicks from the Partners Film Company, spoofs the ambulance-chasing ads of law firms eager to flex their litigious muscles in the famously claimant-friendly US courts.
Client: Mott's Canada Agency: DDB, Toronto Creative director: Paul Wallace Writer: Andrew Simons Production company: Partners Film Company, Toronto Director: David Hicks
Among other things, it turns out 2004 is 'the year of rice': a celebration of the staple food that sustains more than half of the world's population. Shanghai-Berlin's three ...