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<a href="http://www.accessmylibrary.com/article-1G1-122691587/carb-options-starts-hit.html" title="Facts and information about Carb Options starts to hit back against profit-denting diets.(low-carb food)(advertises its low-carb food range)(Brief Article)">Carb Options starts to hit back against profit-denting diets.(low-carb food)(advertises its low-carb food range)(Brief Article)</a>
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Carb Options starts to hit back against profit-denting diets.(low-carb food)(advertises its low-carb food range)(Brief Article)
Unilever Bestfoods is beginning its counter-attack on the fad diets that have dented its profits, with advertising for its low-carb food range under the theme: 'Curb your carbs. Not your enthusiasm.'
The message is being delivered in a print campaign that breaks nationally next Tuesday. It is the first to be produced by FCB London since the agency won the assignment in August.
Carb Options, which is launching under the Hellmann's and Knorr brand names, is being positioned as an alternative to trendy diets such as Atkins, to appeal to consumers who want to eat ...
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