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Sure Crystal campaign uses style-setters and Ninjas.(Elida Faberge advertises Sure deodorant brand)(Brief Article)
Elida Faberge pokes fun at the Ninjas, the famous silent assassins of ancient Japan, in its first TV campaign introducing a variant of its Sure deodorant brand.
The national advertising campaign, which breaks on Monday, will promote Sure Crystal for Men and builds on a print initiative that kicked off earlier this week.
Lowe has produced the TV spot, which depicts a group of Ninjas who are on a secret night mission.
One of the Ninjas is 'shown up' by his deodorant, resulting in his capture.
...
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