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Rajar looks at electronic measuring.
Rajar has announced a timetable for upgrading its radio measurement system, including the possible introduction of an electronic system of measurement.
Its schedule outlines plans to open a tender process in April 2005 following meter tests between October 2004 and March 2005 that will test three different electronic measurement systems.
A new contract to measure radio audiences will be handed to a research company in September 2005. However, the earliest date that data from electronic measurement will be published is January 2007, and then only in parallel with the diary system.
Rajar has attracted criticism from radio companies including Kelvin MacKenzie's The Wireless Group and Virgin Radio for moving too slowly to introduce electronic measurement and for the size and shape of its listener panel.
The project, which Rajar has dubbed its 'roadmap to change', has been agreed by the Rajar board, which includes BBC Radio, ...
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...the first-ever UK survey to use electronic measurement of radio and TV audiences. Just...monitored to have a higher reach under electronic measurement than RAJAR's latest Q1 figures...Only three stations suffered under electronic measurement recording smaller weekly reach...