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Fcuk Grooming unveils debut TV campaign.(advertising contracts)(Brief Article)
TBWA\London has created French Connection's first TV campaign showcasing its range of men's grooming products.
The campaign, which will break on national television on 4 October, comprises four executions. They feature men in stereotypically unpopular jobs, from a traffic warden and a solicitor to an estate agent. However, in the ads the men all come across as irresistible to women.
The woman in one spot shimmies up to the estate agent showing her around a flat, immediately agreeing to buy it. In a second ad, another woman sits smiling in her car while a traffic warden puts her car on the back of a tow truck. The man in the solicitor spot is surprised when, after his spiel about helping people who want to bring claims, his phone starts ringing.
The men's success is explained by the endline: 'All in the grooming.' The spots end by informing viewers that the range is available in Boots and French Connection stores.
Aimed at 18- to 34-year-old men, the commercials will run on ITV, Channel 4 and five during key ...
- High maintenance beauty by fcuk. (Product News).(French Connection)
- Magazine article from: Cosmetics International October 25, 2002 700+ words
...Fashion retailer French Connection has launched a range...the success of its fcuk grooming range, reports...Spicy. According to French Connection the collection combines...month in the UK from French Connection stores and at selected...
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- Newspaper article from: Knight Ridder/Tribune Business News March 13, 2001 700+ words
...Business News Mar. 13--French Connection's latest ad campaign may...s website and in cinemas. French Connection is pressing ahead with global...Marks said response to the FCUK grooming range sold through Boots had...
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- Magazine article from: Cosmetics International April 25, 2003 700+ words
...fashion retailer French Connection is stepping up advertising of fcuk grooming, its line of...be working with French Connection supporting the fcuk grooming range as I am...and now I am the French connection," said Pires...
- FCUK sends a clear message to the City.
- Newspaper article from: The Evening Standard (London, England) Walsh, Fiona March 13, 2001 700+ words
Byline: FIONA WALSH FRENCH Connection's latest ad campaign may have...s website and in cinemas. French Connection is pressing ahead with global...and Marks said response to the FCUK grooming range sold through Boots had...
- French Connection revamps after posting first-half loss. (apparel manufacturer)
- Magazine article from: WWD Fallon, James January 3, 1990 700+ words
FRENCH CONNECTION REVAMPS AFTER POSTING FIRST-HALF LOSS LONDON (FNS) -- French Connection PLC, parent company of Nicole Farhi...pence a year earlier. Stephen Marks, French Connection's chairman, said all the group's...
- French Connection restructuring. (clothing manufacturer)
- Magazine article from: Daily News Record Fallon, James January 3, 1990 700+ words
FRENCH CONNECTION RESTRUCTURING LONDON (FNS) - French Connection PLC, parent company of Nicole Farhi and Best...the rate of $1.61 per pound. Stephen Marks, French Connection's chairman, said all the group's operations...
- U.S. FUELS FRENCH CONNECTION NET.(Brief Article)
- Magazine article from: WWD Fallon, James September 20, 2000 700+ words
...by strong gains in the U.S., French Connection PLC just keeps motoring ahead toward...fueled by strong same-store sales at French Connection in the U.K. and the U.S...the first half, Stephen Marks, French Connection's chairman and chief executive...
- FRENCH CONNECTION PLANS TO BUY $33 MILLION STAKE IN ITS U.S. UNIT.(French...
- Magazine article from: WWD Fallon, James February 21, 2001 700+ words
LONDON -- French Connection PLC is taking control of its...Clothing Ltd., which has been French Connection's American partner for more...slightly," Stephen Marks, French Connection's founder, chairman and chief...