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The Mother team of Darren Bailes and Al MacCuish has won the September Aerial Award for best radio ad.
The team's 'Notting Hill revised' spot for Pimm's was judged the best ad of the month by Jeremy Carr, the creative director at Miles Calcraft Briginshaw Duffy.
It beat another Mother ad, part of the COI Communications 'Frank' anti-drugs campaign, written by Jim Thornton before he left the agency for Leo Burnett.
A second runner-up, 'accents' for HSBC, was created by Elliot Wykes and Lesley Nightingale of Lowe.
The Pimm's ad features the upper crust ...