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DFGW reveals multimedia work to launch Dennis' Test Drive title.(advertising contracts)(Brief Article)
DFGW has created a multimedia ad campaign to support the launch of Dennis Publishing's monthly car magazine, Test Drive.
The title, launching later this month, is positioned as a car magazine for 'normal people about normal cars', and is aimed at men and at those looking to buy a new car.
A TV, press, poster and radio campaign breaks on 3 October and will raise awareness of the magazine's content and its introductory price of pounds 1.85.
To reflect the range of cars that are reviewed and tested in the magazine, the TV ads feature vignettes in which people are shown reading the magazine in unusual places.
One ad features a group of people reading about 'small cars' while sitting awkwardly close together in a sauna. Another shows a silver-painted statue artist holding a pose like Britannia on the back of a 50-pence coin, as a woman reads about 'good value cars'. The ads end with the line: 'Before you decide, take a ...
- Post Script: Who prints that then? - Test Drive.(Dennis Publishing)(Brief...
- Magazine article from: Print Week November 4, 2004 700+ words
...about cars. More specifically, it's about a brand new car magazine that has just hit the newsstands. Dennis Publishing's Test Drive claims to 'filter out the guff and PR hype' of most motor magazines and TV shows 'to deliver the facts...
- Media: Dennis Publishing appoints editor of Test Drive.(appointed James Mills...
- Magazine article from: Campaign June 3, 2005 700+ words
Dennis Publishing has appointed James Mills the editor of Test Drive, the magazine it launched last October. Mills replaces Mike Askew, who launched the magazine.
- Media: Strategy Analysis - Souping up the launch of a car mag.(BLM Media,...
- Magazine article from: Campaign February 18, 2005 700+ words
Brand: Test Drive magazine Client: Dennis Publishing Brief: Launch Test Drive magazine Target audience: Broad spectrum...BLM Media was appointed to launch Test Drive magazine for Dennis Publishing. Dennis had identified a gap in the...
- ABC Intro: Motoring Magazines.(Dennis Publishing, eMap Automotive, Haymarket...
- Magazine article from: Campaign February 25, 2005 700+ words
...the impact of the launch of Test Drive from the Dennis Publishing stable. The title, backed...is pleased with the start Test Drive has made, particularly as...of years but the launch of Test Drive has expanded the market...
- Media: Strategy of the week - Test Drive enters into crowded magazine market.
- Magazine article from: Campaign October 8, 2004 700+ words
...fodder recently. Test Drive Monthly, Dennis Publishing's latest motoring...the editor of Test Drive, thinks there...represented.' As Test Drive's success will...products. Client: Dennis Publishing Media: Television...
- Hotline: Dennis Publishing reveals title of new car magazine.(Brief Article)
- Magazine article from: Campaign August 6, 2004 700+ words
Dennis Publishing has revealed that its new car magazine, operating under the name Project Squirrel, will be called Test Drive Monthly.
- Analysis: Dennis menaced by failing US venture.(Dennis Publishing)
- Magazine article from: Marketing Week Singh, Sonoo April 13, 2006 700+ words
...behind the exit of Dennis Publishing - the only real...motoring magazine Test Drive. In 2003, Dennis...countryside. Now, Dennis Publishing UK has scoffed at...US sale, while Dennis Publishing US failed to return...
- Media choice: Test Drive.(car magazine)(Brief Article)
- Magazine article from: Marketing November 3, 2004 700+ words
...didn't actually test drive the car. If you're...market for a new car, Test Drive sets out to cut the...I'm not sure that Test Drive would be my choice to...No doubt those at Dennis Publishing have done their homework...
- Media Relations: Contact Book Update.(Times Educational Supplement)
- Newspaper article from: PR Week (UK) June 3, 2005 700+ words
...She reports to group publishing director Justine Southall. James Mills has been appointed editor of Test Drive, the Dennis Publishing car magazine. Editorial includes tips on getting the best deals, group tests and first drives of new...
- 123play.com links up with Dennis Publishing to give readers free mobile games.
- Press release article from: M2 Presswire September 15, 2008 700+ words
...com: 123play.com links up with Dennis Publishing to give readers free mobile games...leading independent publishers, Dennis Publishing, to give readers the means to download...the pocket. Today's deal with Dennis Publishing follows on from the recent partnership...
