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Debenhams to review pounds 16m creative task.(Brief Article)
Debenhams, the department store chain, is talking to agencies about the future of its pounds 16.5 million account, putting WCRS's six-year tenure of the business under threat.
It is unclear whether WCRS will be invited to repitch or if the review, which is being run through Agency Assessments, will include the media account currently held by Carat.
The advertising rethink comes three months after the departure of the Debenhams communications director, Hugh Bradley, who opted to take early retirement.
A Debenhams lifer, he oversaw the appointment of WCRS, which created the group's 'styling the nation' campaign. Alison Jones, who now oversees marketing activity, is likely to conduct the review.
Debenhams was acquired by the Baroness Retail consortium for pounds 1.7 billion last year. At the time ...
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