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MoS to overhaul Night and Day and You titles.(Mail on Sunday also plans to relaunch its women's magazine)(Brief Article)
In a bid to attract more male readers, Associated Newspaper's The Mail on Sunday is revamping its features and arts supplement, Night and Day.
At the same time, it is planning to relaunch its women's magazine, You, with increased pagination next spring. Associated is also understood to be considering placing You on newsstands as a standalone title.
The initiative is led by The Mail on Sunday's managing director, Stephen Miron.
Night and Day, which also serves as The Mail's TV listings magazine, targeted male readers when it was launched in 1993. However, since then, it has evolved with an even split between male and female readers. The title is currently edited by Christena Appleyard.
Returning to a masculine readership will differentiate Night and Day from You, which is edited by Sue Peart. This title last underwent a revamp ten years ago, when it was designed to take on women's on-shelf magazines.
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