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NatMags signs deal with ACP to become major weekly player.(Brief Article)

Campaign

| October 01, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The National Magazine Company has announced a joint venture with Australian Consolidated Press to publish weekly consumer magazines in the UK.

The tie-up is the publisher's third joint venture in the UK and follows NatMags' deal with Rodale International in May. The new company, ACP-NatMag will be a 50:50 partnership and ACP will acquire a 50 per cent interest in NatMags' existing weekly, Best. The new company is looking to launch magazines together, and it is likely that Reveal, NatMags' women's weekly set to launch next year, will be part of the joint venture.

ACP is a division of the Australian media and entertainment group Publishing and Broadcasting Limited.

Colin Morrison, ...

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