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Fallon poised to scoop Jacob's Creek.(advertising contracts)(Brief Article)
Jacob's Creek, the Australian wine brand, is poised to appoint Fallon to handle its advertising account.
The agency was briefed, through ISBA, alongside Abbott Mead Vickers BBDO and Rainey Kelly Campbell Roalfe/Y&R to deliver a strategic proposition, which would bolster the brand's presence in the UK.
AMV and RKCR/Y&R have been informed that they are no longer in the running for the business, although Fallon's appointment has yet to be ratified by the wine-maker's head office.
Jacob's Creek, which spends pounds 4 million in the UK, is considering what its next move should be following the completion of its Friends sponsorship when the series ended.
The brand launched its 'say when' campaign when it replaced Nescafe as the sponsor of the US sitcom in 2002.
Clemenger BBDO in Adelaide produced the creative work for the idents, which played on the association of drinking wine and friendship.
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...people use the words "flood" and "Jacob's Creek" in the same sentence, they're...or disappointed) to see that the creek is as dry as a dead dingo's nose...neighbouring visitor centre. "The creek has been a pain in the arse recently...
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- Press release article from: PR Newswire April 26, 1999 700+ words
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- Press release article from: PR Newswire January 21, 2009 700+ words
...Like millions of Americans, Jacob's Creek, the leading Australian wine...while gathered around the TV, Jacob's Creek offers the ideal food and wine...prnh/20090121/LA61150) Jacob's Creek suggests the following pairings...
- Media Release: Jacob's Creek.
- News wire article from: MediaNet Press Release Wire October 30, 2008 700+ words
...distributed by AAP MediaNet Jacob's Creek and 20th Century Fox's Australia an Epic Blend Jacob's Creek and 20th Century Fox have formed...premium, there is no doubt that Jacob's Creek and AUSTRALIA create the ideal...
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...Oct. 21 /PRNewswire/ -- Jacob's Creek and 20th Century Fox have formed...premium, there is no doubt that Jacob's Creek and AUSTRALIA create the ideal...spectacle. To drive global sales of Jacob's Creek, encourage interaction with...
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- Press release article from: PR Newswire November 17, 2008 700+ words
...Interactive(R) on behalf of Jacob's Creek, asked over 2,000 U.S...Couche, Managing Director of Jacob's Creek Australia. "With Baz Luhrmann...Harris Interactive on behalf of Jacob's Creek between October 16 and October...