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Media agencies line up for pounds 9m Powergen.(Brief Article)
Powergen is talking to media agencies with a view to reviewing its pounds 9 million planning and buying account.
The energy supplier is holding informal credentials and 'chemistry' meetings with a number of top-ten media agencies, although no official pitch has been called. Initiative handles the business.
Powergen is also reviewing other parts of its business. In July, it instructed The Haystack Group to review its direct and digital marketing accounts, both of which are held by the below-the-line agency Miller Bainbridge.
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