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Holsten UK ditches Fallon from ad brief after seven months.(Brief Article)
Holsten UK has parted company with Fallon only seven months after the agency was appointed to the business.
The brewer, which was acquired by Carlsberg earlier this year, is not thought to be holding a pitch for its creative account.
It is likely that either Saatchi & Saatchi, which holds the Carlsberg account in the UK and Europe, or Rainey Kelley Campbell Roalfe/Y&R, which handles projects for Carlsberg, will be chosen to work on the business.
Fallon picked up the Holsten account in February without a pitch after TBWA\London resigned the business.
In May, Fallon ran its first work for the flagship Holsten Pils lager brand. The advertising featured a cast of ancient brewers - nearly 500 years old - who were shown as being committed to upholding the brand's traditional standards.
The ads introduced the strapline: 'Still brewed to the ...
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