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Capital and GWR calm advertisers.(on their merger)(Brief Article)
Capital Radio and GWR have moved to reassure advertisers that their proposed merger, confirmed on Wednesday, will be beneficial.
The merger will create a group with a turnover of pounds 243 million that will control more than 40 per cent of the UK's radio advertising market.
Ralph Bernard, the GWR executive chairman, who will take the same role in the new group, said the deal would help commercial radio take on the BBC. 'This deal is about a lot of things, including synergies and better product, but most of all it is about listeners. We want to accelerate growth of audiences through analogue and digital and this will be in the interests of advertisers,' he said.
Capital and GWR also confirmed the shape of the new, as-yet unnamed, company's commercial structure. Linda Smith, the group commercial director at Capital, will fill the same role in the new company. Job cuts in sales departments are expected, although numbers are yet to be set.
Duncan George, the managing director of Opus, GWR's sales operation, will report to Smith with responsibility for national sales. This puts the future of Linda Grant, ...
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