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Starbucks picks RKCR/Y&R for its autumn campaign.(Brief Article)
The Seattle coffee giant Starbucks has called time on its five-year relationship with Fallon and is understood to be close to handing its account to Rainey Kelly Campbell Roalfe/Y&R.
Starbucks, which was one of Fallon's first clients after it launched in 1998, is said to have asked RKCR/Y&R to create a seasonal campaign in time for the autumn. The remaining advertising account is expected to follow suit.
James Murphy, the managing director at RKCR/Y&R, said: 'We are working with Starbucks on a coffee-related advertising campaign to run across autumn.
'The campaign will focus on their sourcing, roasting and brewing of the world's finest coffee.'
Although Starbucks has raised its profile through PR promotions, with a lesser focus on above-the-line ...
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