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Kitcatt Nohr Alexander Shaw has been appointed to launch the first government-funded TV channel aimed at ensuring teachers in Britain's schools are better trained.
The agency beat Miles Calcraft Briginshaw Duffy's Elvis subsidiary and Cartwright to the brief to build interest in Teachers' TV before transmission begins next year.
The channel will be the first of its kind in Europe dedicated to people working in schools and to raising the status of teaching. Teachers will have the opportunity to see inside ...