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Agencies line up as Matalan U-turns on advertising strategy.(Matalan PLC)(Brief Article)
The discount clothing retail company Matalan is looking for an advertising agency to handle its estimated pounds 10 million account, only a year after turning its back on above-the-line marketing.
Last July, the company ended its relationship with M&C Saatchi and its sister direct marketing agency Lida as part of a strategy to refocus its marketing budget on low-cost advertising and direct mail. Briefs have since been divided between an in-house team and the artwork and photography supplier Capricorn.
However, Matalan is talking to agencies and is believed to have shortlisted five for a ...
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