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A&L kicks off pounds 17m media review.(Brief Article)
The Alliance & Leicester is reviewing its pounds 17 million media planning and buying account.
The business has been with Mediavest Manchester for two years, but A&L is talking to other agencies ahead of holding a pitch.
A&L refused to give full details of which agencies it is speaking to, but confirmed that they include the incumbent. Agency sources suggest that A&L has approached several top-ten media agencies. The review covers A&L's television and print planning and buying.
Mediavest Manchester won the business after pitching against the incumbents AMS and Tri-Direct, as well as ZenithOptimedia and Walker Media.
A&L is ploughing pounds 10 million into its e-commerce operations but is committed to a pounds 12 million annual TV spend. Its most recent activity was a pounds 5 million campaign, through Big ...
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