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Media Relations: Young People Now to tackle youth image.(Brief Article)
Young People Now magazine is to launch a campaign to address the negative tone that often colours coverage of young people in the UK media.
The 'Positive Images' campaign is using research conducted by MORI - which reveals that the media profile of youth in Britain is significantly at odds with reality - to persuade the media to adopt a code of practice.
'The research has shown that the vast majority of articles about young people in the media have a negative tone and are focused on crime, particularly violent crime,' said YPN editor Steve Barrett.
'Research shows that the number of young people involved in crime is small. Young men are more likely to be victims of crime than perpetrators,' he added.
Barrett said 'wall-to-wall coverage of teenage gangs and violent criminals risks stigmatising a whole generation, leading to catch-all policies such as ...
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