AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-122662780/media-relations-2-minutes.html" title="Facts and information about Media Relations: 2 Minutes with... Mike Askew, Editor, Test Drive Monthly.(Brief Article)(Interview)">Media Relations: 2 Minutes with... Mike Askew, Editor, Test Drive Monthly.(Brief Article)(Interview)</a>
Close
Set up an RSS feed that alerts you when new articles from PR Week (UK) are available.
Frequently asked questions about RSS feeds
Media Relations: 2 Minutes with... Mike Askew, Editor, Test Drive Monthly.(Brief Article)(Interview)
Why do we need another car mag on the shelves?
Because we feel that there is a gap in the mainstream car mag market.
At present, there are lifestyle titles with little substance and data-heavy magazines without personality. We wanted to create something that would satisfy both the enthusiast and the buyer.
Who's the mag for?
It's a broad spectrum of 25 to 50-year-olds and anyone with a really strong interest in cars. It's not for teenagers, who tend to be well served by the tuning magazines.
How will TDM be different from its competitors?
In lots of ways. We have got a fresh approach to roadtesting and we are the only magazine that takes readers and real car owners on tests with us.
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- Media Relations: Vauxhall takes designer appeal to lifestyle media.(Brief...
- Newspaper article from: PR Week (UK) June 18, 2004 700+ words
...Cullis to manager of product communications and appointed Auto Express executive editor Tom Barnard as product media manager...communications team of six, led by Cullis, takes responsibility for media relations with the UK's 600 motoring journalists, said Dunkley...
- Media Relations: Contact Book Update.
- Newspaper article from: PR Week (UK) July 27, 2007 700+ words
...Matt Joy as editor, PA motoring. Joy has been with PA for more than two years as a motoring writer, having joined from Auto Express. Emap women's weekly First has appointed Jane Ennis as editor. Ennis, former editor of IPC's Now magazine, replaces...
- Media Relations: Contact Book Update.(Directory)
- Newspaper article from: PR Week (UK) May 7, 2004 700+ words
...editor has been announced for the new project, but the publisher is Phil Parker. Dennis already publishes car titles Evo and Auto Express. Blendon Communications has launched Viva Espana, a bimonthly Spanish lifestyle magazine aimed at British visitors and...
- CAMPAIGN: Peugeot targets new car buyers of the future - Media...
- Newspaper article from: PR Week (UK) March 5, 2004 700+ words
...The Mirror, along with regional newspapers such as the Peterborough Evening Telegraph and the Southern Daily Echo, while Auto Express, the Top Gear website and local radio in Gloucestershire also ran pieces. A similar amount of coverage from the release...
- Obtiene Auto Express Joviar certificacion ISO-9002.(Expansión)
- Newspaper article from: El Norte (México D.F., México) December 13, 2001 700+ words
Auto Express Joviar, S.A. de C.V. recibi el...Armando Fernndez, Director General de Auto Express Joviar, recibi el documento que avala...de cada uno de los que laboramos en Auto Express Joviar, hicieron posible el logro de...
- MEDIA: Auto Express and Men & Motors in cross-promotion.(marketing)(Brief...
- Magazine article from: Marketing March 13, 2003 700+ words
Car magazine Auto Express has teamed up with Granada channel...promotional deal. As part of the deal, Auto Express will run a 12-month spot campaign...become the broadcast partners for Auto Express' motor show, Motor Drive 2003...
- FORD FOCUS CROWNED "SUPREME CHAMPION" BY UKS AUTO EXPRESS.
- News wire article from: Asia Africa Intelligence Wire August 17, 2005 700+ words
...Family Car by top UK auto magazine, Auto Express, at this year's New Car Honours Awards...the "Supreme Champion". Each year Auto Express tests more than 350 new cars. Its verdicts...equipment and value for money. The Auto Express New Car Honours Awards represent the...
- VW to commandeer Auto Express in bid to support new Polo.(Volkswagen AG)(Brief...
- Magazine article from: Campaign Cowen, Matthew March 8, 2002 700+ words
Volkswagen has taken over an entire issue of Auto Express to support the launch of the new Polo. The groundbreaking...number of ad sites has been deliberately reduced from Auto Express' normal total, with additional editorial making up...
- Parrot Introduces CK3100, The First in a New Line of Bluetooth Advanced...
- Press release article from: Business Wire August 31, 2004 700+ words
...you safely view and navigate a variety of menu options. Auto Express, Britain's top selling motoring weekly, awarded the CK3100...Accessory of the Year" honors for 2004. According to Auto Express, Parrot's CK3100 is "an 'overall champion' and considered...
- MONTGOMERY WARD AUTO EXPRESS INTRODUCES GOODYEAR TIRES
- Press release article from: PR Newswire June 13, 1995 700+ words
...at value prices." Montgomery Ward is adding Goodyear to its current roster of major tire brands sold in the company's Auto Express business. Two proprietary lines of passenger tires, the Goodyear Arriva II and the Goodyear Spectra, will be available...
