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Why do we need another car mag on the shelves?
Because we feel that there is a gap in the mainstream car mag market.
At present, there are lifestyle titles with little substance and data-heavy magazines without personality. We wanted to create something that would satisfy both the enthusiast and the buyer.
Who's the mag for?
It's a broad spectrum of 25 to 50-year-olds and anyone with a really strong interest in cars. It's not for teenagers, who tend to be well served by the tuning magazines.
How will TDM be different from its competitors?
In lots of ways. We have got a fresh approach to roadtesting and we are the only magazine that takes readers and real car owners on tests with us.