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Healthcare: Awareness Campaign Close-up - Herpes Week to tackle stigma.(International Herpes Alliance)(Brief Article)
Organisation: The International Herpes Alliance Campaign: International Herpes Week - 'I have herpes, don't you?' Date: 10-16 October PR team: Packer Forbes Communications Budget: pounds 14,000
The IHA is a web-based charity that aims to provide information to people with herpes, and its awareness-raising work is to target sufferers, families and friends of people with herpes and healthcare professionals involved in herpes management.
The theme of this year's week, 'I have herpes, don't you?', highlights the fact that herpes simplex viruses, which can cause both genital and facial herpes, are estimated to affect more than half of the world's population.
'Despite the stigma, or possibly because of the stigma, herpes news generates significant interest ...
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