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Advertising Agency's Billings Slip 10 Percent.
Byline: Bamrung Amnatcharoenrit
Jan. 17--Advertising agency Leo Burnett saw its revenue fall 10 percent last year from the loss of big clients, such as the Tourism Authority of Thailand (TAT) and three Coca-Cola soft drink brands, which could have contributed about 500 million baht.
The firm declined to disclose the revenue figure, but said its profits as a percentage of revenue improved to 16 percent from 14 percent due to an operational cost-saving programme.
Leo Burnett lost the accounts of Fanta, Sprite, and Schweppes because parent firm Coca-Cola has been rationalising its worldwide strategy to ensure that the same agencies handled the same ...
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