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Samsung Aims for 15 Percent Share of Thai Mobile Phone Market.
Byline: Mongkol Jullayothin
Jan. 16--Thai Samsung Electronics Co expects to capture a 15 percent share of the Thai mobile phone market by targetting the middle and upper markets.
Samsung plans to introduce eight new handset models in three main segments: fashion mobiles, business phones, and technology with special features such as built-in cameras.
Marketing manager Anake Anatanapong said the main focus was on the replacement segment which was expected to be the most significant market, with sales of five to six million handsets.
At the same time, handsets with special features such as colour screens would gain more than half of all ...
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