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Thai Entertainment Firm Taps into Rage for Japanese Products.
Byline: Bamrung Amnatcharoenrit
Jan. 16--RS Promotion Co, the country's second-largest entertainment firm, is counting on Sunday's concert by Japanese rock stars Lucifer to set into motion an aggressive campaign to drum up sales of Japanese music in Thailand.
The concert at the Impact Arena complex, Muang Thong Thani, will be the largest ever staged by a Japanese band in the country, with a planned audience of 5,000, mostly teenagers.
The event will draw local attention to Japanese rock bands whose record sales have surged in recent years, as more Thai teenagers catch the mania for all things Japanese.
RS chief executive Surachai ...
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Source: HighBeam Research, Thai Entertainment Firm Taps into Rage for Japanese Products.