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Jan. 7--Pranda Jewelry Plc, one of Thailand's major jewelry exporters, is making inroads into the Chinese market by appointing an Australian-owned retailer, Home Shopping Shanghai Ltd (HSS), to distribute its Esse brand of products.
Esse will be the first brand of its kind from Thailand to enter China with strong backing.
Pranda was targeting sales totalling 200 million baht from a three-year partnership with HSS, said Pranda chairman Prida Tiasuwan in a statement to the Stock Exchange of Thailand yesterday.
The agreement gives Pranda access to at least 120 million households in 30 major cities through sole distributors operating through ...
Source: HighBeam Research, Thai Jewelry Firm Breaks into Chinese Market.