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Trane Expects 11 Percent Surge in Thai Sales in 2003.
Feb. 7--Expecting continuous growth in the air-conditioner market, Trane (Thailand) has forecast a sales increase of 11 percent this year to three billion baht.
Managing director Surichai Patarakitnirun said local demand for air-conditioners was rising steadily, especially for high-quality models. In addition to the improved economy, demand was mainly derived from the rebounding property market, resulting in 10 percent growth in the value of the overall air-con market to 12 billion baht last year.
However, competition has intensified, leading to price-cutting and aggressive sales promotion campaigns.
To stay competitive, Trane was using improved ...
- Trane Expects 11 Percent Surge in Thai Sales in 2003.
- Newspaper article from: Knight Ridder/Tribune Business News February 7, 2003 700+ words
Bangkok Post, Thailand Knight...conditioner market, Trane (Thailand) has...stay competitive, Trane was using improved...year," he said. Trane had a share of 16...To see more of the Bangkok Post, or to subscribe...
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...Pacific on the matter, said Trane's general manager, Angkoon Chotinisakorn. Under the plan, Trane, an equal-stake joint venture...turnover. For this year, Trane (Thailand) forecasts sales...billion baht. To see more of the Bangkok Post, or to subscribe to the newspaper...
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...Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder...counterpart in China, Trane (Thailand) Co has...units per year while Trane Thailand's factory...units. As a result, Trane Thailand exported products...To see more of the Bangkok Post, or to subscribe to...
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Source: HighBeam Research, Trane Expects 11 Percent Surge in Thai Sales in 2003.