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Thai Firms See No Need to Rebrand for Cambodian Markets in Wake of Riots.
Byline: Sukanya Jitpleecheep
Feb. 4--Thai companies say they see no need to rebrand products sold in Cambodia where their goods have a premium image and are in strong demand.
Brand owners of everyday products including Mama instant noodles, Tipparos fish sauce, Pum Pui canned sardines, Pao detergent, M-150 energy drink and Mistine cosmetics said they did not anticipate any backlash from the riots in Phnom Penh.
"It is not necessary to change our names or packages. Thai brands such as Pao have a strong reputation for quality and high brand loyalty, compared with brands from China and Vietnam," said Boonyarit Mahamontri, managing director of Lion ...
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Source: HighBeam Research, Thai Firms See No Need to Rebrand for Cambodian Markets in Wake of...