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Thai Newspaper Rivalry Heats Up.

Bangkok Post (Bangkok, Thailand)

| February 04, 2003 | COPYRIGHT 2003 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Feb. 4--Krungthep Turakij newspaper, published by Nation Multimedia Group Plc, has gone on the offensive to prevent newcomer Post Today, due to hit newsstands on Friday, from encroaching on its market share.

The country's biggest Thai-language business newspaper, which claims a daily circulation of more than 100,000, is mailing free newspapers for one month to a selected group of readers. A source said it was also giving newspaper agents more than the usual number of copies of Krungthep Turakij to display on stands.

The 15-year-old Krungthep Turakij this week also underwent a facelift with more colour, graphics and greater coverage of "soft news" ...

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Source: HighBeam Research, Thai Newspaper Rivalry Heats Up.