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Thailand's Leather Goods to Be Promoted Abroad.

Bangkok Post (Bangkok, Thailand)

| February 04, 2003 | COPYRIGHT 2003 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Yuthana Praiwan

Feb. 4--About 20 Thai brands of leather goods, including bags and shoes, will be promoted at major department stores in Asia, Europe and the Middle East this year as part of an export campaign.

Announcing the plan, Yingkiat Liu, president of the Thai Leather Goods Association, said Singapore, the Philippines, Dubai and Saudi Arabia were among key markets.

Selected brands were all mid-range or upmarket to avoid competition from cheap products made in China, he said.

Although Thailand last year exported leather products worth 75 billion baht, the industry had to overcome design and marketing problems.

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