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Thai Institute to Hold Workshop on Brand Development for Fashion Goods Makers.
Byline: Woranuj Maneerungsee
Jun. 3--A one-month workshop on developing a brand name strategy for Thai fashion goods makers is expected to help new entrepreneurs, according to Mana Sethaputra, director of the Thailand Textile Institute (THTI).
Mr Mana said Thai manufacturers realised the importance of brand names but did not know how to implement an effective brand name strategy.
They need advice on how to create a brand that presents a unique identity and effectively promotes the company's products, he said, adding that most Thai fashion goods makers tended to use brands copied from famous international ones.
He also said that many ...
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Source: HighBeam Research, Thai Institute to Hold Workshop on Brand Development for Fashion...