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Haagen-Dazs Enjoys Bangkok, Thailand, Ice-Cream Boom.

Bangkok Post (Bangkok, Thailand)

| June 04, 2003 | COPYRIGHT 2003 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Nareerat Wiriyapong

Jun. 4--As many Bangkok residents are not going out as much as they did before the Sars outbreak, they are indulging themselves in more ice-cream.

The change in lifestyle is a boon for HD Distributors (Thailand), the local distributor of Haagen-Dazs ice-cream, which saw the sales of its premium product jump over the past two months.

"Ice-cream consumption in Bangkok is growing when people opt to stay home as they're afraid of Sars," said general manager Raj Kumar.

Sales of the premium brand rose 14 percent in April, the first month of the Severe Acute Respiratory Syndrome outbreak, with similar growth ...

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Source: HighBeam Research, Haagen-Dazs Enjoys Bangkok, Thailand, Ice-Cream Boom.