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Sure in male idol ads for Crystal.(Brief Article)

Marketing

| September 22, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Lever Faberge deodorant brand Sure is to use screen icons Elvis Presley, Steve McQueen and James Dean in a pounds 2.2m promotion for its Crystal for Men variant.

The campaign for the new antiperspirant, which is designed to minimise white marks on clothes, will run in two phases across outdoor and TV during the autumn. Ads featuring ...

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