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London TV gains launch backing.(television)(Brief Article)

Marketing

| September 22, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Tourist body Visit London has signed up a number of major consumer brands, including HSBC and Vodafone, as launch advertisers for its digital TV channel, which goes on air this week.

London TV will broadcast 24 hours a day on Sky channel 244, providing information and entertainment for visitors and Londoners alike.

Produced by digital TV specialist enteraction TV, ...

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