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New campaign: Accessorize 'Must have'.(Brief Article)

Marketing

| September 22, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Sophie Dahl takes over from Lizzie Jagger as the face of the Monsoon-owned Accessorize chain in its latest campaign, which will run in the November and December issues of key women's monthlies. The 'Must have' ads will appear in Cosmopolitan, Company and New Woman, featuring Dahl in a variety of glamour and showgirl-style poses. The creative, which sees Dahl lying across a white baby grand ...

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